Inattentional blindness
From The Art and Popular Culture Encyclopedia
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Also known as perceptual blindness, inattentive blindness results from a lack of attention that is not associated with vision defects or deficits, as an individual fails to perceive an unexpected stimulus in plain sight. When it becomes impossible to attend to all the stimuli in a given situation, a temporary “blindness” effect can occur, as individuals fail to see unexpected but often salient objects or stimuli. The term was coined by Arien Mack and Irvin Rock in 1992 and was used as the title of their book of the same name, published by MIT press in 1998, in which they describe the discovery of the phenomenon and include a collection of procedures used in describing it. A famous study that demonstrated inattentional blindness asked participants whether or not they noticed a gorilla walking through the scene of a visual task they had been given.
See also
- Attribute substitution
- Choice blindness
- Confirmation bias
- Visual perception
- Somebody Else's Problem
- Human factors
