Influencer marketing
From The Art and Popular Culture Encyclopedia
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Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential customers, and orients marketing activities around these influencers.
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See also
- Alpha user
- Business marketing
- Business-to-business
- Celebrity branding
- Customer engagement
- Relationship marketing
- Reputation management
- Testimonial
- Word-of-mouth marketing
Unless indicated otherwise, the text in this article is either based on Wikipedia article "Influencer marketing" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.
