LGBT marketing
From The Art and Popular Culture Encyclopedia
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LGBT marketing is the act of marketing to LGBT (lesbian, gay, bisexual, transgender) customers, either with dedicated ads or general ads, or through sponsorships of LGBT organizations and events, or through the targeted use of any other element of the marketing mix.
The LGBT market comprises a group of customers who buy goods and services from a broad range of companies across industry segments and in many countries.
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See also
- Commercial Closet Association
- Gay-friendly
- LGBT
- LGBT culture
- Out Now Consulting
- Pink capitalism
- Pink Dollar
- Pinkwashing
- Project SCUM
- Queerbaiting
- Witeck-Combs Communications, Inc.
Unless indicated otherwise, the text in this article is either based on Wikipedia article "LGBT marketing" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.
