Lui
From The Art and Popular Culture Encyclopedia
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Lui (French for him) is a French adult entertainment magazine created in January 1964 by Daniel Filipacchi, a fashion photographer turned publisher.
The objective was to be bring some charm «à la française» to the market of man-only magazines, following the success of Playboy in the USA, launched just a decade before.
France, indeed, in the first half of XX century had an outstanding reputation for erotic publications, feeding also foreign market and inspiring also ersatz France-flavoured magazines abroad, when, for example, US publishers used French-assonating titles like Chère and Dreamé or placed tricolour flags on the covers, attempting to attract the casual buyer. It was anyway a semi-clandestine circulating material, not allowed to be freely displayed or admittedly bought. In this sense Playboy changed the way 'soft-pornography' (become more respectfully 'adult entertainment'), can be publicly circulated.
This magazine was particularly successful from its origins to the early eighties, featuring many B-List but also prominent French actresses, such as Brigitte Bardot, Mireille Darc or Marlène Jobert. Its motto was Lui, le magazine de l'homme moderne.
It featured a pin-up by Aslan.
After 1990 there were various attempts to relaunch the title. Currently it is published every three months.
National editions
- French edition (1964 - )
- German edition (1977 - 1992)
- Italian edition (1970 - 1986?)
- Spanish edition (1977 - 1978?)
- Brazilian edition (1973?)
- American edition (1972 - ) as Oui
