Marketing
From The Art and Popular Culture Encyclopedia
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"I shop therefore I am" --Barbara Kruger |
(poster by PAL (Jean de Paléologue), printed by Paul Dupont)
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Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer. The American Marketing Association defines marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
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See also
- Advertising
- Consumer behaviour
- Consumer confusion
- Demand chain
- Distribution (Placement)
- Family in advertising
- List of marketing terms
- Market
- Megamarketing
- Multicultural marketing
- Outline of marketing
- Positioning
- Pricing
- Product
- Promotion (marketing)
- Real-time marketing
Unless indicated otherwise, the text in this article is either based on Wikipedia article "Marketing" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on original research by Jahsonic and friends. See Art and Popular Culture's copyright notice.
