Exposure effect  

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Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.
Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.

The exposure effect (also known as the mere exposure effect) is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. In studies of interpersonal attraction, the more often a person is seen by someone, the more pleasing and likeable that person appears to be.

The earliest known research on the exposure effect was conducted by Gustav Fechner in 1876. Edward B. Titchener also documented the effect and described the "glow of warmth" one feels when in the presence of something that is familiar.

Unless indicated otherwise, the text in this article is either based on Wikipedia article "Exposure effect" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on original research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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