Middle of the road (music)  

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Kunstformen der Natur (1904) by Ernst Haeckel

Middle of the road (MOR) music is a commercial radio format (rather than a musical genre) which encompasses several styles. MOR music is broadly popular music; generally, it is strongly melodic and often features vocal harmony technique and orchestral arrangements. During the 1960s and the 1970s, the Beautiful Music radio stations were "MOR radio", while its contemporary analogues are the Smooth Jazz and the Soft AC formats.

History

The middle of the road music category usually includes these genres:

As an AM radio format in North America, MOR's heyday was the 1960s and the 1970s. The 50,000-watt AM radio stations WLW in Cincinnati, Ohio, WJR in Detroit, Michigan, WNEW in New York City, New York, WCCO in Minneapolis, Minnesota, KMPC in Los Angeles, California, and Canadian stations CFRB in Toronto, Ontario and CKNW in Vancouver, British Columbia, were known as "full-service MOR" stations with scheduled programming other than the MOR music. In that time, as the listener demographic groups aged, and popular music emigrated to FM radio, MOR stations competed with adult contemporary FM stations and AM stations broadcasting the Music of Your Life and adult standards formats, most eliminated music and transmitted only news and talk programs; some continued to play MOR music until the early 1990s. Currently, the MOR style of sound is in the catalogue of the modern adult standards music format.

Contemporary usage

The term "middle of the road" is used pejoratively by genre-specific music aficionados to describe musicians who avoid "edgy" (innovative) material, and who calibrate their musical appeal to commercial, popular musical taste. and Train (rock) are considered middle-of-the-road musicians.

Moreover, MOR also pejoratively describes a musical band's creative and commercial progress from the innovative path to the tried-and-true-pop-catalogue path. For example, Pitchfork Media's review of Duran Duran's Rio said: "The band peppered the 80s with a number of hot singles (most of which can be found on the unstoppable side A of Rio) before departing for MOR country." The lyrics to the song "Hit Factory" (by Godley & Creme, in the record album L) include the phrase: "MOR is safe. MOR is here. MOR is you." Nonetheless, middle of the road music has a following among people 50 years and older, and is found under the rubric of adult standards and nostalgia radio.

See also




Unless indicated otherwise, the text in this article is either based on Wikipedia article "Middle of the road (music)" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on original research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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