Motivational salience  

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Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.
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Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.

Motivational salience is a cognitive process and a form of attention that motivates, or propels, an individual's behavior towards or away from a particular object, perceived event, or outcome.

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Unless indicated otherwise, the text in this article is either based on Wikipedia article "Motivational salience" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on original research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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