Film still
From The Art and Popular Culture Encyclopedia
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A film still, sometimes called a publicity still, is a photograph taken on the set of a movie or television program during production, used for promotional purposes. Generally, a still photographer is present on the set, shooting alongside principal photography, but a print could also be made from a frame of a production reel. The latter option is usually less desirable, as the smaller negatives of cine film produce grainier images than do larger stills negatives, and the slow shutter speed used in motion-picture photography (typically 1/48th of a second) produces still images that are more prone to blur.
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