Mystery shopping
From The Art and Popular Culture Encyclopedia
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Mystery shopping (related terms: mystery shopper, mystery consumer, mystery research, secret shopper and secret shopping and auditor) is a method used by marketing research companies and organizations that wish to measure quality of sales and service, job performance, regulatory compliance, or to gather specific information about a market or competitors, including products and services.
Mystery shoppers, typically mirror common consumer behavior in order to test the consistency of the habits deemed important to a specific brands or industry. Mystery shoppers, which are gig workers or independent contractors submit detailed reports and feedback about their experiences.
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See also
- List of confidence tricks ยง Mystery shopping
- Marketing research
- Observational techniques
- Participant observation
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