Name recognition  

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Kunstformen der Natur (1904) by Ernst Haeckel
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Kunstformen der Natur (1904) by Ernst Haeckel

In politics, name recognition is the ability a voter has to identify a candidate's name due to a certain amount of previous exposure through various campaigning methods. It can be described as the awareness voters have about specific candidates resulting from various forms of campaign advertising. Some of the advertising methods used by candidates running for various offices are creating posters, making yard signs, bumper stickers and attempting to get media exposure, are a few examples of how they achieve this. Though candidates can achieve high name recognition and exposure, this does not necessarily mean that the average voter has a good understanding of their ideologies, positions and stances on political issues.

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Unless indicated otherwise, the text in this article is either based on Wikipedia article "Name recognition" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on original research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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