Narrative environment
From The Art and Popular Culture Encyclopedia
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A narrative environment is a space, whether physical or virtual, in which stories can unfold. A virtual narrative environment might be the narrative framework in which game play can proceed. A physical narrative environment might be an exhibition area within a museum, or a foyer of a retail space, or the public spaces around a building - anywhere in short where stories can be told in space. It is also a term coined by the Central Saint Martin's College of Art and Design program in Narrative Environments.
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