Need for power
From The Art and Popular Culture Encyclopedia
|
Related e |
|
Featured: |
Need for power (nPow) is a term that was popularized by renowned psychologist David McClelland in 1961. McClelland's thinking was influenced by the pioneering work of Henry Murray, who first identified underlying psychological human needs and motivational processes (1938). It was Murray who set out a taxonomy of needs, including needs for achievement, power, and affiliation—and placed these in the context of an integrated motivational model. McClelland was inspired by Murray's research, and he continued to further develop Murray's theory by focusing on this theory in regard to the human population. In McClelland's book The Achieving Society, A-Pow helps explain an individual's imperative to be in charge. According to his work there are two kinds of power, social and personal.
See also
