Newspaper display advertising
From The Art and Popular Culture Encyclopedia
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Newspaper display advertising is a form of newspaper advertisement - where the advertisement appears alongside regular editorial content. Display ads are generally used by businesses and corporations towards promotion of their goods and services and are generally for larger budget clients.
Newspaper display ads are different from the regular "display ads" terminology, which is commonly referred to as advertisements placed on the internet in banner and other rich media format.
These ads can span across multiple columns - and can even cover full page, half page, quarter page or other custom sizes. They are designed in high resolution coloured and black/white formats providing higher visibility for the mass audiences of newspapers. For many major newspapers in developing markets, display ads play a significant role in subsidizing the cost of the published newspaper.
Display ads appear in all sections of the newspaper except the editorial page, obituary page, and classified section.
