Out-of-home advertising
From The Art and Popular Culture Encyclopedia
(Redirected from Outdoor advertising)
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Out-of-home advertising (or outdoor advertising) is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home. This is in contrast with broadcast, print, and Internet advertising.
Out of home advertising, therefore, is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
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See also
- Outdoor Advertising Association of America
- Advertising
- Billboard
- Digital Billboard
- Digital signage
- Point of sale display
- Flyer
- Neon signage
- Street Furniture
- Bus advertising
- Skywriting
- Transit media
Unless indicated otherwise, the text in this article is either based on Wikipedia article "Out-of-home advertising" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.
