Overchoice
From The Art and Popular Culture Encyclopedia
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Overchoice or choice overload is a cognitive process in which people have a difficult time making a decision when faced with many options. The term was first introduced by Alvin Toffler in his 1970 book, Future Shock.
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See also
- Analysis paralysis
- Buyer's remorse
- Choice architecture
- Information overload
- The Paradox of Choice: Why More Is Less, a 2004 book by Barry Schwartz
- Tyranny of small decisions
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