Panavision
From The Art and Popular Culture Encyclopedia
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Panavision is an American motion picture equipment company specializing in cameras and lenses, based in Woodland Hills, California. Formed by Robert Gottschalk as a small partnership to create anamorphic projection lenses during the widescreen boom in the 1950s, Panavision expanded its product lines to meet the demands of modern filmmakers. The company introduced its first products in 1954. Originally a provider of CinemaScope accessories, the company's line of anamorphic widescreen lenses soon became the industry leader. In 1972, Panavision helped revolutionize filmmaking with the lightweight Panaflex 35 mm movie camera. The company has introduced other groundbreaking cameras such as the Millennium XL (1999) and the digital video Genesis (2004).
Panavision operates exclusively as a rental facility—the company owns its entire inventory, unlike most of its competitors.
See also
- Marketing brands for movies made with Panavision's anamorphic movie camera lenses:
- Super Panavision 70 for movies made between 1959 and 1983
- Ultra Panavision 70 for movies made from 1957 to 1966 (and since 2015)
- Panavision cameras
- List of film formats
- PV mount
