Persuasion  

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Loie Fuller poster for the Folies Bergère in the late 19th century. (poster by PAL (Jean de Paléologue), printed by Paul Dupont)
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Loie Fuller poster for the Folies Bergère in the late 19th century.
(poster by PAL (Jean de Paléologue), printed by Paul Dupont)

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Kunstformen der Natur (1904) by Ernst Haeckel
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Kunstformen der Natur (1904) by Ernst Haeckel

Persuasion is a form of influence. It is the process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means. It is strategy of problem-solving relying on "appeals" rather than force.

Manipulation is taking persuasion to an extreme, where the one party benefits at the other's cost.

Aristotle said that "Rhetoric is the art of discovering, in a particular case, the available means of persuasion."

Etymology

From Proto-Italic *swādwis, from Proto-Indo-European *sweh₂dwih₂-, from *swéh₂dus. The associated verb suādeō retained the original d. Cognate to Ancient Greek ἡδύς (hēdús), English sweet, Sanskrit स्वादु (svādu), Albanian shije.

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Unless indicated otherwise, the text in this article is either based on Wikipedia article "Persuasion" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on original research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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