Pinkwashing (LGBT)
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Pinkwashing is a portmanteau compound word of the words pink and whitewashing. In the context of LGBT rights, it is used to describe a variety of marketing and political strategies aimed at promoting products, countries, people or entities through an appeal to gay-friendliness, in order to be perceived as progressive, modern and tolerant. The phrase was originally coined in 1992 by Breast Cancer Action to identify companies that claimed to support people with breast cancer while actually profiting from their illness.
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See also
- Homonationalism
- Cause marketing
- LGBT marketing
- Pinkwashing (breast cancer)
- Greenwashing
- Pink capitalism
Unless indicated otherwise, the text in this article is either based on Wikipedia article "Pinkwashing (LGBT)" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.
