Pinkwashing  

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Pinkwashing is a portmanteau word which combines "pink" and "whitewashing". The term is most often used to describe various forms of cause marketing.

It may refer to:

  • Pinkwashing (breast cancer) – the promotion of consumer goods and services using the pink ribbon that represents support for breast cancer-related charities
  • Pinkwashing (LGBT) – the promotion of the gay-friendliness of a corporate or political entity in an attempt to downplay or soften aspects of it considered negative




Unless indicated otherwise, the text in this article is either based on Wikipedia article "Pinkwashing" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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