Impression management
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In sociology and social psychology, impression management is a goal-directed conscious or unconscious process in which people attempt to influence the perceptions of other people about a person, object or event; they do so by regulating and controlling information in social interaction . It is usually used synonymously with self-presentation, in which a person tries to influence the perception of their image. The notion of impression management also refers to practices in professional communication and public relations, where the term is used to describe the process of formation of a company's or organization's public image.
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See also
- Dramaturgy (sociology)
- Ingratiation
- Online identity management
- On the Internet, nobody knows you're a dog
- Personal branding
- Psychological manipulation
- Reputation capital
- Self-monitoring theory
- Self-verification theory
- Signalling (economics)
- Superficial charm
- Character mask
Unless indicated otherwise, the text in this article is either based on Wikipedia article "Impression management" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.
