Product placement
From The Art and Popular Culture Encyclopedia
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Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. The product placement is not disclosed at the time that the good or service is featured.
Product placement became common in the 1990s, until the ramifications of product placement were clearly understood.
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