Rachel Sarah Herz  

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Rachel Sarah Herz is a psychologist, neuroscientist, and recognized expert on the psychology of smell.

She is the author of The Scent of Desire (2007) and the article "The influence of verbal labeling on the perception of odors".

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Psychology of smell

Herz has been conducting research on smell, emotion and cognition since 1990. Her research has shown how odor-evoked memory is emotionally unique compared to other kinds of memory experiences, how emotional associations can change odor perception, and how odors can be conditioned to emotions and subsequently influence motivated behavior. Her work also deals with how language can affect odor perception and her laboratory has empirically demonstrated the first instance of olfactory illusions created by words alone. A third area of her research concerns the role of body-odor and fragrance in heterosexual attraction. Recently, Herz has begun studying how we perceive food and how food-based emotions influence us. Theoretically guided by perspectives from cognitive psychology and evolutionary biology, Herz uses psychophysical, self-report, cognitive-behavioral and neurological techniques, including functional magnetic resonance imaging (fMRI), to investigate these topics.

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Selected articles

  • Herz, R.S. (1998). "Are odors the best cues to memory? A cross-modal comparison of associative memory stimuli." Annals of the New York Academy Sciences, 855, 670-674.
  • Herz, R.S. (2000). "Scents of Time." The Sciences (July/August), 34-39.
  • Herz, R.S., & von Clef, J. (2001). "The influence of verbal labeling on the perception of odors: Evidence for olfactory illusions?" Perception, 30, 381-391.
  • Herz, R.S. (2001). "Ah, sweet skunk: Why we like or dislike what we smell." Cerebrum, Vol.3(4), 31-47.
  • Herz, R.S., & Inzlicht, M. (2002). "Gender differences in response to physical and social signals involved in human mate selection: The importance of smell for women." Evolution and Human Behavior, 23, 359-364.
  • Herz, R.S., Eliassen, J.C., Beland, S.L., & T. Souza. (2003). "Neuroimaging evidence for the emotional potency of odor-evoked memory." Neuropsychologia, 42, 371-378.
  • Carskadon, M., & Herz, R.S. (2004). "Minimal olfactory perception during sleep: Why odor alarms will not work for humans." Sleep, 27, 402-405.
  • Herz, R.S., Beland, S.L. & Hellerstein, M. (2004). "Changing odor hedonic perception through emotional associations in humans." International Journal of Comparative Psychology, 17, 315-339.
  • Herz, R.S., Schankler, C. & Beland, S. (2004). "Olfaction, emotion and associative learning: Effects on motivated behavior." Motivation and Emotion, 28, 363-383.
  • Herz, R.S. (2006). "I know what I like: Understanding odor preferences." In J. Drobnick (Ed), The Smell Culture Reader. (pp. 190 – 203). Oxford: Berg.
  • Herz, R.S. (2009). "Aromatherapy facts and fictions: A scientific analysis of olfactory effects on mood, physiology and behavior." International Journal of Neuroscience, 119, 263-290.
  • Herz, R. S. (2011). PROP taste sensitivity is related to visceral but not moral disgust. Chemosensory Perception, 4, 72-79. doi:10.1007/s12078-011-9089-1
  • Herz, R.S. & Hinds, A. (2013). Stealing is not gross: Language distinguishes visceral disgust from moral violations. American Journal of Psychology, 126, 275-286. doi: 10.5406/amerjpsyc.126.3.0275
  • Herz, R.S. (2014). Verbal priming and taste sensitivity make moral transgressions gross. Behavioral Neuroscience, 128, 20-28. doi:10.1037/a0035468
  • Sugiyama, H., Oshida, A., Thueneman, P., Littell, S., Katayama, A., Kashiwagi, M., Hikichi, S. & Herz, R.S. (2015). Proustian products are preferred: The relationship between odor-evoked memories and product evaluation. Chemosensory Perception, 8, 1-10. doi: 10.1007/s12078-015-9182-y
  • Herz, R.S. (2016). Birth of a Neurogastronomy Nation: The inaugural symposium of the international society of neurogastronomy. Chemical Senses, 41, 101-103. doi:10.1093/chemse/bjv073
  • Herz, R. S. (2016). The role of odor-evoked memory in psychological and physiological health. Brain Sciences, 6(3),22. doi:10.3390/brainsci6030022.
  • Ershadi, M., Russell, J.A. & Herz, R.S. (2017). The (non)-effect of induced emotion on desire for different types of foods. Food Quality and Preference, 62, 214-17. doi.org/10.1016/j.foodqual.2017.06.009
  • Herz, R.S., Van Reen, E., Barker, D., Hilditch, C., Bartz, A. & Carskadon, M.A. (2017). The influence of circadian timing on odor detection. Chemical Senses. doi:10.1093/chemse/bjx067
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Books

  • The Scent of Desire: Discovering Our Enigmatic Sense of Smell, New York: William Morrow/HarperCollins Publishers. Template:ISBN.
  • That's Disgusting: Unraveling the Mysteries of Repulsion, New York: W. W. Norton & Company. Template:ISBN
  • Why You Eat What You Eat: The Science Behind our Relationship with Food, New York: W. W. Norton & Company. Template:ISBN


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