Reciprocal liking
From The Art and Popular Culture Encyclopedia
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Reciprocal liking is a psychological term to describe the phenomenon of people tending to better like those people who like them. It reflects the notion that people feel better about themselves knowing that they are likable and enjoy the company of those who give them positive feelings. Reciprocal liking is considered a significant factor in the formation of friendships and interpersonal attraction.
Attraction
In an experiment by Gold, Ryckman, & Mosley (1984), male participants were shown to have an increased interest in a female confederate who made eye contact, leaned in and listened attentively, despite disagreeing on important issues.
Belief
Possibly the most important factor in whether someone will like another is how much they believe the other person likes the first person. An experiment tested this by pairing college students together. Both groups received different types of special information. One group was told their partner liked them and the other group was told their partner disliked them. The "liked" group was much friendlier to each other and argued less.
Self-esteem
The person's self-esteem also plays a role. While those with positive self-esteem respond to reciprocal liking, those with negative self-esteem seem to prefer working with people who are critical of them.