Rolf Reber  

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Kunstformen der Natur (1904) by Ernst Haeckel
Kunstformen der Natur (1904) by Ernst Haeckel

Rolf Reber (born 17 May 1959 in Basel, Switzerland) is professor of cognitive psychology at the University of Bergen in Norway.

Rolf Reber is known for his research on processing fluency, especially the processing fluency theory of aesthetic pleasure he developed together with Norbert Schwarz from the University of Michigan and Piotr Winkielman from the University of California at San Diego.

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