SFX magazine
From The Art and Popular Culture Encyclopedia
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SFX is a British magazine devoted to science fiction and fantasy subjects, especially media-related topics, but not containing fiction. It is published every four weeks, and is the best-selling title of its type in the UK.
It was launched by Future Publishing in 1995, as an alternative to the increasingly unfashionable likes of Starburst and TV Zone. Since its launch, SFX has gone on to become a market and industry leader, and is one of the most well-recognised titles in the UK magazine industry. In common with other magazines in the Future stable, it has a glossy cover, extensive features and interviews, and a self-referential writing style. The magazine's stance allows the expression of strong opinion on topics, sometimes being highly critical of films, books or TV shows that other magazines have rated highly.
Although SFX is the common abbreviation for special effects, the SFX website FAQ suggests that the magazine is not named after this ("It certainly doesn't mean we're a special FX magazine"): the SF stands for "science fiction", but the X may stand for anything. The magazine occasionally places the cover picture over the bottom of the F in SFX thereby making the logo look like it may read SEX, although according to the magazine’s FAQ: "We do not select or reject cover images based on whether or not they’ll cover up the F. It's not intentional and you'll find a number of issues where our logo isn't covered up". In early 2005 the magazine underwent a redesign, including a logo change. Issue 150 (2006) had a brief statement that the magazine would undergo another redesign; this manifested itself in the form of several updates across a series of issues in 2007, including the readers' letters pages, news and reviews sections.
