Self-licensing  

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Kunstformen der Natur (1904) by Ernst Haeckel
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Kunstformen der Natur (1904) by Ernst Haeckel

Self-licensing (aka moral self-licensing, moral licensing, licensing effect, moral credentials) is a term used in social psychology and marketing to describe the subconscious phenomenon whereby increased confidence and security in one’s self-image or self-concept tends to make that individual worry less about the consequences of subsequent immoral behavior and, therefore, more likely to make immoral choices and act immorally.

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Unless indicated otherwise, the text in this article is either based on Wikipedia article "Self-licensing" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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