Signet Books  

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Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.
Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.
New American Library

Signet Books is a publishing imprint of American publisher New American Library, publishing original material under the Signet Books imprint, and reprints under the Signet Classics imprint.

Mickey Spillane's I, the Jury paperback bestseller got a huge boost from Fawcett Publications, as Spillane explained to interviewer Michael Carlson:

Now at that time you had to go through hardback. So I wrote I, the Jury and turned it in to E. P. Dutton. It had been rejected by four different publishers, saying no, no, this is too violent, too dirty... and it was picked up by Roscoe Fawcett, Fawcett Publications. He was a distributor, doing comic books, but he saw the potential, and he went to New American Library, which was Signet Books, and he said 'If you print this book, I'll distribute it.' Now they can't get distribution, so it's a win-win thing for them, but they have to get it published in hardback, so they go to Dutton and say if you print this, we'll do the paperback. So now it's win-win-win, and they offer me $250, and I say no, I need a thousand dollars to build a house in Newburgh, so I get a $1,000 advance, which was unheard of. So Roscoe ordered a million copies, and that was unheard of! So somebody in his outfit says, oh, that wasn't what he meant, he must've meant a quarter million. So they bring out a quarter of a million at the wrong time, cause books sell great at Christmas time, but my book came out between Christmas and New Year, which is death, and it went straight to the top, because it was word of mouth, and it's sold out, and Fawcett says get the rest of them out, and the guy says there aren't any more and Roscoe says whaddaya mean, I ordered a million, and a guy got fired!


Spillane ordered Signet Books to pulp 50,000 copies of Kiss Me, Deadly because they left the comma out.

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