Social map  

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Kunstformen der Natur (1904) by Ernst Haeckel
Kunstformen der Natur (1904) by Ernst Haeckel

In social geography a social map the cartographic, twodimensional representation of social institutions or processus projected on a plane. The first social maps date from the early 20th century. A recent example is the mapping of the residences of U.S. Facebook users and their social links.

In marketing a social map is a visualized analysis of a digital identity of a person, brand or company. A social map shows exactly where a digital identity is created, formed or discussed and sets each element in context and proportions.

These social map created an intense discussion about digital reputation and digital identities. For companies a so-called Corporate Social Map is still very new and an unusual methodology, but also very effective and meaningful.


Unless indicated otherwise, the text in this article is either based on Wikipedia article "Social map" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on original research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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