Social profiling
From The Art and Popular Culture Encyclopedia
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Social profiling is the process of constructing a user's profile using his or her publicly and voluntarily shared social data. In general, profiling refers to the data science process of generating a person's profile with computerized algorithms and technology. There are many mediums and platforms for sharing these information with the help of the increasing number of successful social networks, including but not limited to LinkedIn, Google+, Facebook and Twitter etc.
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