Swipe file
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A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects.
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Unless indicated otherwise, the text in this article is either based on Wikipedia article "Swipe file" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.
