Testimonial
From The Art and Popular Culture Encyclopedia
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In promotion and of advertising, a testimonial or show consists of a written or spoken statement, sometimes from a person figure, sometimes from a private citizen, extolling the virtue of some product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas "endorsement" usually applies to pitches by celebrities. See also Testify, Testimony, for historical context and etymology. Testimonials can be part of communal marketing.
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