Tetrad of media effects  

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Marshall McLuhan's tetrad of media effects.

The tetrad

The tetrad consists of four questions.

  1. What does the medium enhance?
  2. What does the medium make obsolete?
  3. What does the medium retrieve that had been obsolesced earlier?
  4. What does the medium reverse or flip into when pushed to extremes?


See also




Unless indicated otherwise, the text in this article is either based on Wikipedia article "Tetrad of media effects" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on original research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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