The Normal
From The Art and Popular Culture Encyclopedia
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The Normal is the stage name used by English entrepreneur Daniel Miller, who is best known as the founder of the record label Mute Records.
Although Miller founded Mute with the intention of releasing his own music, he only released one 7" vinyl single under the name The Normal, namely Warm Leatherette/T.V.O.D., in 1978.
Both tracks were minimalist electronic songs recorded in Daniel Miller's living room. Although it did not enter the UK charts, the single was influential on the post-punk/electronic music scene in the UK at the time. The lyrics for Warm Leatherette referenced J.G. Ballard's novel Crash.
A second release as The Normal with other Mute Records act Robert Rental, "Live at West Runton Pavilion", wasn't well received. A strange release, it was a one sided album (side two was left blank) of improvised electronic noises, in a plain purple dust jacket.