Tiki culture  

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"When American soldiers returned home from World War II, they brought with them stories and souvenirs from the South Pacific. James Michener won the 1948 Pulitzer Prize for his collection of short stories, Tales of the South Pacific, which in turn was the basis for South Pacific, the 1949 musical by Rodgers and Hammerstein, also a Pulitzer Prize winner. Hawaiian Statehood further drove interest in the area and Americans fell in love with their romanticized version of an exotic culture. Polynesian design began to infuse every aspect of the country's visual aesthetic, from home accessories to architecture.

Soon came integration of the idea into music by artists like Les Baxter, Arthur Lyman, and Martin Denny, who blended the Tiki idea through jazz augmented with Polynesian, Asian, and Latin instruments and "tropical" themes creating the Exotica genre. This music blended the elements of Afro-Cuban rhythms, unusual instrumentations, environmental sounds, and lush romantic themes from Hollywood movies, topped off with evocative titles like "Jaguar God", into a cultural hybrid native to nowhere.

There were two primary strains of this kind of exotica: Jungle and Tiki. Jungle exotica was a Hollywood creation, with its roots in Tarzan movies and further back, to William Henry Hudson's novel Green Mansions. Les Baxter was the king of jungle exotica, and spawned a host of imitators while opening the doors for a few more genuine articles such as Chaino, Thurston Knudson, and Guy Warren.

Tiki exotica was introduced with Martin Denny's Waikiki nightclub combo cum jungle noises cover of Baxter's Quiet Village. Tiki rode a wave of popularity in the late 1950s and early 1960s marked by the entrance of Hawaii as the 50th state in 1959 and the introduction of Tiki hut bars and restaurants around the continental United States." --Sholem Stein

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Tiki culture is a motif of exotically decorated bars and restaurants catering to an escapist longing for travel to tropical regions of the South Pacific. Featuring mock tiki carvings and complex, alluringly named alcoholic drinks, it eventually influenced residential recreation.

Starting in California in the 1930s and then spreading around the world, it was inspired by the sentimental appeal of an idealized South Pacific, particularly Hawaii, Polynesia and Oceania, as viewed through the experiences of those who had visited such areas and a Hollywood lens focused on beautiful scenery, forbidden love and the potential for danger.

Tiki culture changed over time, influenced by World War II and the firsthand exposure hundreds of thousands of American servicemen gained during that conflict. In time its appeal wore off and both the culture and the hospitality industry theme all but died off.

The early decades of the 21st century have seen a small renaissance of interest in tiki culture, including a limited commercial revival. In addition, it has attracted people interested in history, urban archeology and retroism.

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Unless indicated otherwise, the text in this article is either based on Wikipedia article "Tiki culture" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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