Benetton Group
From The Art and Popular Culture Encyclopedia
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| Benetton created a [[succès de scandale]] in the late 20th century producing a long-running series of [[controversial]], sometimes [[offensive]], "[[United Colors of Benetton]]" [[advertising|advertisements]] that have caused a number of media critics to accuse the company of deliberately creating controversy in order to sell its products. | Benetton created a [[succès de scandale]] in the late 20th century producing a long-running series of [[controversial]], sometimes [[offensive]], "[[United Colors of Benetton]]" [[advertising|advertisements]] that have caused a number of media critics to accuse the company of deliberately creating controversy in order to sell its products. | ||
| - | This publicity campaign originated when [[photographer]] [[Oliviero Toscani]] was given ''carte blanche'' by the Benetton managment. The ads entitled have included images that are apparently [[unrelated]] to the clothes sold by the company, including scenes of [[David Kirby]] dying of [[AIDS]], panicking crowds jumping off of a sinking ship, a bloody, unwashed newborn baby, and a [[death row]] inmate. The only caption included in these pictures is the Benetton logo. | + | This publicity campaign originated when [[photographer]] [[Oliviero Toscani]] was given ''carte blanche'' by the Benetton managment. The ads entitled have included images that are apparently [[unrelated]] to the clothes sold by the company, including scenes of [[David Kirby dying of AIDS]], panicking crowds jumping off of a sinking ship, a bloody, unwashed newborn baby, and a [[death row]] inmate. The only caption included in these pictures is the Benetton logo. |
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Revision as of 12:36, 26 November 2020
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Benetton is a global upmarket clothing brand, based in Treviso, Italy. Benetton also produces the magazine Colors.
Benetton created a succès de scandale in the late 20th century producing a long-running series of controversial, sometimes offensive, "United Colors of Benetton" advertisements that have caused a number of media critics to accuse the company of deliberately creating controversy in order to sell its products.
This publicity campaign originated when photographer Oliviero Toscani was given carte blanche by the Benetton managment. The ads entitled have included images that are apparently unrelated to the clothes sold by the company, including scenes of David Kirby dying of AIDS, panicking crowds jumping off of a sinking ship, a bloody, unwashed newborn baby, and a death row inmate. The only caption included in these pictures is the Benetton logo.
