Viral marketing
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Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.
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See also
- Clickbait
- Growth hacking
- Guerrilla marketing
- Internet marketing
- K-factor (marketing)
- Social video marketing
- Viral (disambiguation)
- Visual marketing
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