Volte-face  

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Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.
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Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.

Volte-face (vôlt-fäs', vôl'tə-) is a total change of position, as in policy or opinion; an about-face.

The expression comes through French, from Italian voltafaccia and Portuguese volte face, composed of volta (turn) and faccia (face).

Volte-faces in diplomacy

Volte-faces in business

  • A famous volte-face within business was when Coca-Cola announced New Coke, which was to replace their main product with one containing a different formula. After public backlash, Coca-Cola pulled New Coke and returned to the original.




Unless indicated otherwise, the text in this article is either based on Wikipedia article "Volte-face" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on original research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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