From The Art and Popular Culture Encyclopedia
"In the 20th century, as beauty was banned from the arts, it found refuge in consumer culture, cinema, Hollywood marketing, product design, advertising, fast-moving consumer goods, consumer electronics, and the car industry."--Sholem Stein
"The advertisements during intermissions are the truest reflection of an intermission from life." --On the Passage of a Few Persons Through a Rather Brief Unity of Time (1959) by Guy Debord
Advertising or advertizing is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. In Latin, ad vertere means “to turn the mind toward.” The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, which is often considered the founder of modern, Madison Avenue advertising.
- Advertising techniques
- Communication design
- Crowd manipulation
- Fashion photography
- Graphic design
- The Hidden Persuaders
- "Just What Is It that Makes Today's Homes So Different, So Appealing?"
- Psychological manipulation
- Public relations
- Sex in advertising
- Shock advertising
- Succès de scandale
- Visual communication
- Weasel word
- Women in advertising