Personal advertisement
From The Art and Popular Culture Encyclopedia
"Ray and Martha could have been the honeymoon lovers. But Martha's insane jealousy turned them into the honeymoon killers."--The Honeymoon Killers (1970), trailer |
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A personal or personal ad is an item or notice traditionally in the newspaper, similar to a classified ad but personal in nature. With its rise in popularity, the World Wide Web has also become a common medium for personals, commonly referred to as online dating. Personals are generally meant to find romance or friendship, and usually include a basic description of the person posting it, and their interests.
Due to newspaper prices being based on characters or lines of text, a jargon of abbreviations, acronyms and code words arose in personals, and have carried over to the internet.
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