From The Art and Popular Culture Encyclopedia
"The pill was approved by the FDA in the early 1960s; its use spread rapidly in the late part of that decade, generating an enormous social impact. Time magazine placed the pill on its cover in April, 1967."--Sholem Stein
TIME is a weekly American news magazine, similar to Newsweek and U.S. News and World Report. A European edition (TIMEeurope, formerly known as TIMEatlantic) is published from London. TIMEeurope covers the Middle East, Africa and (since 2003) Latin America. An Asian edition, (TIMEasia), is based in Hong Kong.
The first issue of TIME was published on March 2, 1923, preceding both of its major competitors and virtually inventing the weekly news magazine. It was co-founded in 1923 by Briton Hadden and Henry Luce. Hadden died in 1929, and Luce became the dominant man at TIME and a major figure in the history of 20th century media. Hadden was a rather carefree figure, who liked to tease Luce and saw TIME as something important but also fun. That accounts for its tone, which many people still criticize as too light for serious news and more suited to its heavy coverage of celebrities (including politicians), the entertainment industry, and pop culture.
TIME has always had its own writing style, parodied by Wolcott Gibbs this way (long before the Jedi master Yoda was created): "Backward ran sentences until reeled the mind. Where it would end, knows God."
TIME became part of Time Warner in 1989 when Warner Communications and Time, Inc. merged. Since 2000, the magazine has been part of AOL Time Warner, which subsequently reverted to the name Time Warner in 2003.
The magazine's most famous feature over its 80 years has been the annual Man of the Year—recently renamed Person of the Year—contest, in which TIME recognizes the individual or group of individuals who have had the biggest effect on the year's news. Despite the title, the recipient is not necessarily a human. In the past, even ideas and machines have received the honor. Albert Einstein was TIME's person of the century in its last edition of 1999.