How to Read Donald Duck  

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"There is one basic product which is never stocked in the Disney store: parents. Disney’s is a universe of uncles and grand-uncles, nephews and cousins; the male-female relationship is that of eternal fiancés. Scrooge McDuck is Donald’s uncle, Grandma Duck is Donald’s aunt (but not Scrooge’s wife), and Donald is the uncle of Huey, Dewey, and Louie. Cousin Gladstone Gander is a “distant nephew” of Scrooge; he has a nephew of his own called Shamrock, who has two female cousins (DA 649, 1955)." --How to Read Donald Duck (1971) by Ariel Dorfman and Armand Mattelart

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How to Read Donald Duck: Imperialist Ideology in the Disney Comic (Para leer al Pato Donald) is a 1971 book-length essay by Ariel Dorfman and Armand Mattelart that critiques Disney comics from a Marxist point of view as capitalist propaganda for American corporate and cultural imperialism.

It was first published in Chile in 1971, became a bestseller throughout Latin America and is still considered a seminal work in cultural studies. It was reissued in August 2018 to a general audience in the United States, with a new introduction by Dorfman, by OR Books.

It was translated into English by David Kunzle.

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