Wilhelm Röpke
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Wilhelm Röpke (October 10, 1899 – February 12, 1966) was a German economist and social critic, best known as one of the spiritual fathers of the social market economy. A Professor of Economics, first in Jena, then in Graz, Marburg, Istanbul, and finally Geneva, Switzerland, Röpke theorised and collaborated to organise the post-World War II economic re-awakening of the war-wrecked German economy, deploying a program sometimes referred to as the sociological neoliberalism (compared to ordoliberalism, a more sociologically inclined variant of German liberalism).
For Röpke, rights and moral habits (Sitte) were key elements which the Central Bank and State (opposed to the Market-Economy) needed to subtly help organise. With a "conforming" social, economic, and financial policy, the task of which is to protect the weak "beyond the market," to equalize interests, set rules of the game, and limit market power, Röpke strove for an economic order of "economic humanism," something which he also referred to as the "Third Way."