From The Art and Popular Culture Encyclopedia
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).
In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company's logo is today often synonymous with its trademark or brand.
- Graphic design
- No Logo
- Monogram, a motif made by overlapping or combining two or more letters or other graphemes to form one symbol
- Seal (emblem)
- Sound trademark