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Loie Fuller advertising poster for the Folies Bergère in the late 19th century.
Loie Fuller advertising poster for the Folies Bergère in the late 19th century.

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Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours.

Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject. and neuroscience studies the brain activity associated with this behaviour. History and political science are interested in the role of propaganda in shaping historical events. In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also often used to pursue personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpreted as using personal or positional resources to change people.



From French persuasion and its source, Latin persuāsiō, from persuādēre, from suādēre (“to advise, recommend”).


Individuals high on the Machiavellianism trait have tendencies to engage in manipulation and deceit to gain self benefits for themselves.

List of methods

By appeal to reason:

By appeal to emotion:

Aids to persuasion:

Other techniques:

Coercive techniques, some of which are highly controversial or not scientifically proven effective:

See also

Unless indicated otherwise, the text in this article is either based on Wikipedia article "Persuasion" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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