Target Books
From The Art and Popular Culture Encyclopedia
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Target Books is a British publishing imprint, established in 1973 by Universal-Tandem Publishing Co Ltd, a paperback publishing company. The imprint was established as a children's imprint to complement the adult Tandem imprint, and became well known for their highly successful range of novelisations and other assorted books based on the popular science fiction television series Doctor Who. Their first publications based on the serial were reprints in paperback of three novels which had been previously published as hardbacks by Frederick Muller Ltd: Doctor Who and the Daleks and Doctor Who and the Crusaders by David Whitaker, and Doctor Who and the Zarbi by Bill Strutton. As these sold well further novelisations of the show were commissioned.